Companies today are always looking for new ways to entertain guests and clients and are going to extra lengths to find new forms of corporate entertainment for their functions and banquets.Corporate functions can be anything from smaller, more intimate gatherings of high seating executives or business people and their clients. Meetings like this will more often than not be held at smaller venues, possibly restaurants.It is the larger functions where companies may invite their top customers and potential clients to cocktail or dinner parties. At these events, they will often outsource various kinds of entertainment to keep guests occupied and add a little extra something to the evening.Corporate entertainment can come in any form. Music performances are popular as are fashion shows and the like.One up and coming trend is to hire magicians to perform and intermingle with the guests. This is a good form of corporate entertainment as it often gives the guests the chance to interact with the performing entertainer. It adds a personal touch and something different to your average cocktail party.Magicians can take on various forms and they will often tailor make their performance to the kind of event they are working at. For example, they could take on a comedic role at a more relaxed function. They could mingle with the guests and promote laughter. This often makes the guests feel good about themselves and the experience they had at your function.Magicians can take on a more serious tone and do more of an illusions act from the stage. This will wow your guests and give them something to think about. This type of magic is more suited to a sit down event as the show could go on for a few minutes and you want your guests to be comfortable whilst they are enjoying the entertainment.If you are considering hiring a magic act for your next corporate function, there are numerous companies who will assist you and help you to decide which form of magic will best suit your event and of course your clientele.This may seem like a small decision to make in the grand scheme of things but the entertainment you hire for your event could really make or break the party. The entertainment sets the tone for the event and will always be a topic of conversation amongst your guests. And you do of course want all those people saying positive things about your event. You want them to want to be part of your company and to want to do business with you. But most importantly you want everyone to have a good time, which is why it is essential that your entertainment is suited to your crowd.Most magicians know how to read an audience and they will tailor their show as they go depending on the reactions of the crowds. It is a good idea to go with a company who can give you access to various types of acts so that you will have your choice and you will also have the advice and expertise of the entertainment company themselves. Remember that they know their acts and they know which type of crowd it will suit.